Wednesday, August 4, 2010

Slick Card-itus: When Relevance Becomes Boring

by Jim Elliff

Am I just tired of relevance, or what? I received the umpteenth glossy card in the mail this week from yet another church opening a brand new “state-of-the-art” facility in our city. It claimed the usual: “casual atmosphere, contemporary music, relevant messages and friendly people who genuinely care about each other.”

This shiny oversized card explained the top ten reasons why people don’t go to church. It employed a strategy right out of the church growth handbooks that has become wearying to me. It is Church Growth 101, but such a strategy as never occurred to Paul or the Apostles.

Among the reasons were the following humorous statements:

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